The CFO's Vital Role in Guiding TransformationBecause they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need. Kellogg, Tech Partners Pilot VR Merchandising Solution Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing. Symphony CPG|AI Adds Two More to the C-Suite Company vets Adeel Najmi and Rahul Bhattacharya were named chief product officer and chief analytics officer, respectively Who Is the Consumer of the Future? An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers." Carlsberg Gets Help Transitioning to the Cloud Accenture led a digital transformation program designed to help the 171-year-old brewer become a modern, agile enterprise. AB InBev Taps Accenture Tool to Help Africa Sales Rollout of a distributor management system aims to better control promotions, improve productivity and streamline inventory and sales processes across the continent. How Deep Learning Supports Growth-Driven Forecasting With shoppers enjoying more choices than ever, consumer goods companies should leverage AI to become more closely aligned with their behavior. Hershey Picks Accenture to Implement SAP S/4Hana The implementation is part of Hershey's overall plan to leverage technology for competitive advantage. Straight Talk with Accenture's John Zealley John Zealley, senior managing director for products growth & strategy at Accenture, takes a candid look at the industry in this Q&A with CGT. Unilever Heads to the Cloud for Trade, Sales Activity An agreement with Accenture and Salesforce will facilitate a single system for trade and marketing operations. First Previous 4 5 6 7 8 Next Last
