Accenture

Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need.

Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing.

Company vets Adeel Najmi and Rahul Bhattacharya were named chief product officer and chief analytics officer, respectively

An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers."

Accenture led a digital transformation program designed to help the 171-year-old brewer become a modern, agile enterprise.

Rollout of a distributor management system aims to better control promotions, improve productivity and streamline inventory and sales processes across the continent.

With shoppers enjoying more choices than ever, consumer goods companies should leverage AI to become more closely aligned with their behavior.

The implementation is part of Hershey's overall plan to leverage technology for competitive advantage.