Accenture

The Ajinomoto Digital Business Partners venture will leverage the power of robotic process automation, analytics, AI and other solutions.

In the post-digital era, hyper-personalized, instantaneous digital experiences will increasingly provide competitive advantage for consumer goods brands looking to deliver relevance at scale.

Analytics is impacting the bottom line for brands and agencies alike.

Accenture’s standardized, automated platform is expected to facilitate a seamless transition.

Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need.

Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing.

Company vets Adeel Najmi and Rahul Bhattacharya were named chief product officer and chief analytics officer, respectively

An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers."