Accenture Picks Up VanBerlo Design Agency

Accenture has acquired VanBerlo, a product design and innovation agency headquartered in Eindhoven, Netherlands.

The acquisition will strengthen Accenture’s capabilities to help clients benefit from the merging of physical products and digital services. Terms of the deal were not disclosed.

VanBerlo develops products and services for companies in a variety of industries, including fast-moving consumer goods, mobility, healthcare, banking and high-tech. The agency’s smart connected solutions combine physical objects with digital services, using such technologies as IoT sensors, artificial intelligence and data analytics.

The solutions are intended to provide more personalized offerings and convenience to users while providing companies with new business expansion opportunities.

VanBerlo has a team of more than 90 professionals working from studios in Eindhoven and The Hague, with deep experience in innovation and product strategy; product, software and user experience design; and prototyping, with a focus on sustainable solutions.

The team will join Accenture Industry X.0, which uses digital technologies to improve how companies design, engineer and manufacture products and services, and operate industrial facilities.

The acquisition complements Accenture’s acquisition of innovation agency Happen in October 2019, which has a team in Amsterdam.