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Accenture

  • Nespresso Taps Multichannel Commerce Solutions

    The new platform from Accenture and hybris will help Nespresso offer a more personalized and complete customer experience and allow Nespresso to benefit from streamlined and consistent technology and processes across the 41 countries in which it operates.

  • P&G, Accenture Collaboration Wins Award

    The award recognizes the collaboration on a commercial services program in which Accenture manages P&Gs digital marketing campaigns, e-retailer content and virtual reality centers.

  • Accenture Buys Acquity Group

    The acquisition of Acquity Group will expand Accenture's capabilities in key areas of digital marketing and e-commerce, complementing its strengths in strategy, analytics, scaled technology enablement and marketing operations.

  • Digital Investment Opportunities

    Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.

  • L'Oreal Taps Accenture CAS for Trade Promotions

    Under the agreement, Accenture will assist LOral in improving the use of its trade promotions funds by offering an enhanced view of its trade promotions process.

  • P&G Shapes the Store

    Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.

  • AB InBev Pilots Digital Merchandising

    The pilot aims to deliver a reduction in out of stock products, improved compliance by retailers and, as a result, improved product sales.

  • Carlsberg Signs Accenture Contract for BSP

    The services will support Carlsbergs future growth through the introduction of common business processes and an enhanced ability to share best practices across its European operations.
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