Accenture

The Digital Revolution is not Simply a Technology Issue: How Consumer Brands are Struggling with Digital Disruption
Digital is blurring the boundaries between consumers, stores and consumer brands. This holds major opportunities for consumer facing brands prepared to radically reshape for the digital world and clear risks for those who fail to.
New Possibilities Using Predictive Analytics
To succeed in creating effective predictive analytics models that generate actionable findings, consumer goods organizations need to develop a strategy that ties the technology to business operations in a more pervasive and comprehensive approach throughout the enterprise. Here, experts from Accenture and SAP reveal how to get closer to the customer through effective predictive analytics.

Hostess Enlists Accenture for Re-Launch

Accenture designed, built, and implemented a new operating model for Hostess Brands, including a new distribution system and IT systems, across all aspects of the Hostess Brands enterprise, including the sales and marketing, merchandising, manufacturing, finance and order management functions.
Nespresso Taps Multichannel Commerce Solutions

The new platform from Accenture and hybris will help Nespresso offer a more personalized and complete customer experience and allow Nespresso to benefit from streamlined and consistent technology and processes across the 41 countries in which it operates.
P&G, Accenture Collaboration Wins Award

The award recognizes the collaboration on a commercial services program in which Accenture manages P&Gs digital marketing campaigns, e-retailer content and virtual reality centers.
Accenture Buys Acquity Group

The acquisition of Acquity Group will expand Accenture's capabilities in key areas of digital marketing and e-commerce, complementing its strengths in strategy, analytics, scaled technology enablement and marketing operations.
Digital Investment Opportunities

Consumer goods marketers are still wrestling with fundamental questions when it comes to digital investments: How much should I spend on digital? Where should I spend it? What will be the value of my investment? Jerry Lohse, Senior Director, Accenture Interactive, answers these questions and more.
L'Oreal Taps Accenture CAS for Trade Promotions

Under the agreement, Accenture will assist LOral in improving the use of its trade promotions funds by offering an enhanced view of its trade promotions process.
P&G Shapes the Store

Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.
AB InBev Pilots Digital Merchandising

The pilot aims to deliver a reduction in out of stock products, improved compliance by retailers and, as a result, improved product sales.

The Digital Revolution is not Simply a Technology Issue: How Consumer Brands are Struggling with Digital Disruption

New Possibilities Using Predictive Analytics

Hostess Enlists Accenture for Re-Launch

Nespresso Taps Multichannel Commerce Solutions

P&G, Accenture Collaboration Wins Award

Accenture Buys Acquity Group

Digital Investment Opportunities

L'Oreal Taps Accenture CAS for Trade Promotions

P&G Shapes the Store

AB InBev Pilots Digital Merchandising