PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.
This week at the fourth annual RFID World Conference and Exhibition, Kimberly-Clark Corporation announces that it chose the Avery Dennison AD-220 RFID Gen 2 inlay for its RFID program.
Sony of Canada Ltd. deploys FirstLogic's data quality technology with SAP's solution-based connectivity to manage the cleansing of its customer databases.
After watching a recent NFL playoff game that had more ups and downs than a Disney World rollercoaster, it dawned on me just how fast things can change for the better or worse.
When compared to other verticals still struggling to define the potential returns of RFID, the business case for RFID within the healthcare and pharmaceutical markets has immediate perceivable benefits.
