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Best Practices

  • Special Report: Communication Breakdown

    New research indicates that consumer goods firms do not fully understand how to measure true customer profitability
  • Insights -- February 2005

    With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.
  • Product Placement

    Consumer goods firms are only as sharp as the products they release.
  • Rules of Attraction

    In trade promotions management technology, integrated analytics tools that provide for precise tracking of promotions dollars are currently drawing the most attention from consumer goods (CG) companies, analysts say.
  • Editorial Advisory Board Forum

    Are Mergers Good or Bad for the Consumer Goods Industry?
  • Product Innovation - December 2004

    The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance.
  • INSIGHTS -- November 2004

    Technology vendors and consultants have made Radio Frequency Identification (RFID) overly complex and confusing.
  • Health Report

    Even though most diet fads come and go faster than a Britney Spears wedding ceremony, there appears to be one universal mission statement about health that rings true from sea to shining sea: A well-balanced diet and plenty of exercise are key ingredients to a quality life.
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