Downstream Demand DataThe key to becoming demand-driven First Edition Having recently taken on the role of Senior Editor, I was fortunate to come on board in time to attend the CGT Sales & Marketing Summit held in New York City last month. Demand-Driven Best Practices Industry execs speak candidly about success and failure on the path to becoming demand-driven Growing Together As we go to print with the June issue, I will have a full month under my belt in my new role as Executive Editor of CGT. Return on Trade Investment Barber Foods solves business issues first before optimizing trade promotions The Lean Benchmark Report New study uncovers performance gap around culture-based Lean thinking Our Value Proposition The closing of the May issue marks a bittersweet time for CGT. CGT Inside News - 4/12/2006 Consumer products companies of all sizes face tremendous pressure to improve operating performance in order to remain competitive. PepsiCo Gains Access to Shopper Insights PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages. The Hunt for ROI How to realize return from your trade promotion strategy First Previous 66 67 68 69 70 Next Last
