There are many reasons why your company can't afford to miss product launch windows. So, how do successful companies hit launch windows consistently? It all starts at the beginning of the innovation process. Here, Hallmark outlines its path to success, and Tech-Clarity Founder Jim Brown, reveals key findings from the 3rd Product Portfolio Management Benchmark Study.
According to a PwC/GMA report, consumer packaged goods companies and retailers should invest in brands by leveraging the demand chain to better identify and meet consumer needs. Find out what other key trends are revealed here.
Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.
The brand's product and design team collaborated with leading sports science and human performance institute P3 to create the first outdoor cross-trainer offering a spherical heel and pod-based arch support system.
In 2012 consumer goods manufacturers need a new currency to fuel collaboration with retail trading partners.This new currency should be based on consumer and shopper insights that define win/win/win (consumer/retailer/manufacturer) ideas for mutual growth...
Settling industry rumors, Anheuser-Busch InBev noted that there is truth to the recent speculation regarding a possible combination between AB InBev and Grupo Modelo.
