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Best Practices

  • Pinterest Beats Facebook on Shopping Engagement

    A new industry study finds that while Facebook and Pinterest each serve their online shopping communities with preferred shopping activities, Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.

  • Retailers Embrace the Power of Big Data

    "Big Data" is well on its way to becoming the consumer goods industry's biggest buzzword in 2012. Beneath the hype, retailers are also beginning measured experiments in Big Data, which could spur growth in harnessing strategies over the next 12-24 months, according to new industry research.

  • PepsiCo Leverages Category Management Tool

    Combining syndicate and retailer data integration, ToolBox Advantage will be PepsiCo's main reporting platform.

  • Industry Visionary to Enlighten a New Road Toward Insights

    The upcoming Consumer Goods Business Technology Leadership Conference keynote speaker will challenge the logic of prevailing methods and business practices when todays consumers are changing rapidly and fickle to channel loyalties.

  • Reckitt Benckiser Joins The Sustainability Consortium

    The health, hygiene and home company is now a member among Walmart, Best Buy, McDonalds, Coca-Cola and PepsiCo.

  • Miller Lite Supports Education in Hispanic Community

    Miller Lite is partnering with the Dallas Cowboys and the Adelante! U.S. Education Leadership Fund to launch the Scoring for Education program for the second consecutive year.

  • J&J to Run Innovation Centers

    Housing science and technology experts focusing on identifying early-stage innovations, the four centers will open in hotspots of California, Boston, London and China.

  • Biomimicry

    The outlook is incredibly promising for bioinspiration over the next 15 years, as experts predict it will affect about $1 trillion of the world's total output globally.
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