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Best Practices

  • Anheuser-Busch InBev Confirms Interest in Grupo Modelo

    Settling industry rumors, Anheuser-Busch InBev noted that there is truth to the recent speculation regarding a possible combination between AB InBev and Grupo Modelo.
  • Consumers Identify Social Media Pitfalls for Brands

    A survey from NYU found that more than half of consumers called their experience of communicating with brands via social media "disappointing" or "mediocre." The survey measured sentiment across eight different industries to rate the best and worst in social customer service. Get the results here.
  • Coca-Cola, Ford, Heinz, Nike, P&G Form New Collaborative

    These five global companies form the Plant PET Technology Collaborative (PTC), a strategic working group focused on accelerating the development and use of 100% plant-based PET materials and fiber in their products.
  • Chasing Elephants

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Americans Name Top Food Brands in 2012

    A new study recently polled more than 38,500 American consumers about more than 1,500 lifestyle, product and service brands to reveal which brands Americans are likely to reach for when they are hungry. Find out why Chobani, Lays and Oreo were deemed Brands of the Year in their respective categories.
  • Americans Name Top Retailers in 2012

    While a fickle economy forced many retailers into challenging periods of deep discounting, some top retail brands have stayed above the fray. In a recent survey of Americans about brands across several retail segments, Walgreens emerged as the first ever drugstore brand of the year; Target stores was top-ranked for second straight year; and Woot.com replaced Groupon as the best daily deal web site.
  • Kimberly-Clark Empowers Front-End Innovation

    Like many consumer goods companies, one of Kimberly-Clarks biggest challenges was creating high-value ideas and concepts to grow new product revenue. The quantity of ideas was not the problem it was the quality. Heres a look inside the companys multi-year journey to improve results from innovation efforts.

  • Kraft Improves its Environmental Impact

    Today, Kraft employees around the world are using lifecycle thinking to help uncover ways to eliminate waste in manufacturing.

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