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Best Practices

  • 10 Obstacles for Trade Spend Effectiveness

    Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI.

  • Consumers Expect Another Economic Downturn

    The majority of households report worsened finances and anticipate a rising unemployment rate during the year ahead. The sinking economy has made consumers more defensive, favoring spending cutbacks rather using savings or debt.
  • Downstream Data Sharing: What's Your Status?

    In 2010, a breakthrough new report proved that downstream data is a key initiative for consumer goods companies and retailers alike. This year, CGT is polling both trading partners again to determine how much headway has been made in data sharing strategies.
  • Campbell Invests $30M in Brand Innovation

    The investment reflects Campbell's efforts to further increase the rate of innovation across its Baking and Snacking portfolio, the company's second-largest reporting segment, which includes both its Pepperidge Farm unit and Arnott's in Asia Pacific.
  • Top 10 Stories at 2011's Midpoint

    As we enter the second half of 2011, the editors of CGT always like to take stock of the stories that were of the most interest to our readers. Here is a look back at the top 10 headlines on Consumergoods.com this year.
  • Hain Celestial Promotes Basic Labeling

    The Hain Celestial Group announces its continued commitment to a Back-to-Basics Approach to Product Labeling and for all consumer packaged goods companies to adopt truth-in-labeling standards.
  • Campbell Elects Denise Morrison President & CEO

    Morrison will succeed Douglas R. Conant, who will step down as President and CEO on July 31, 2011, after more than a decade in that role.
  • Going Digital = Growth for CG Companies

    Just a few years ago, digital information meant one thing to senior executives risk. However, CG companies are now using digital data to advance their competitive position. New analyses based on 148 companies highlights major opportunities for growth.
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