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Best Practices

  • Tips to Align Shopper Marketing and Trade Promotions

    The intersection between shopper marketing and trade promotions is creating both operational and financial challenges for CPG organizations. Leaders, like The Clorox Company, are making great strides in defining the best path forward. Here, Booz & Company recommends CPG companies take the following actions for maximum impact with consumers.

  • Problem Solving: WD-40 Creates a New Branded Category Solution

    Very few brands will ever match the popularity and consumer loyalty of WD-40 Multi Use Product. Silence a squeaky door hinge? Check. Clean crayon from walls? Yes. Dissolve rust from metal surfaces? Unfortunately, not as much as some end users need and want.

  • Snyder's-Lance Opens New R&D Center

    The sixty-thousand square foot, three story building was designed from the ground up to be environmentally friendly.

  • General Mills Reveals Brand New Innovation Process

    The General Mills Worldwide Innovation Network shares key insights of its X3 Process, a new approach developed to provide a step-by-step roadmap for the company's open innovation projects. Why share? General Mills anticipates others will find success using the non-linear approach to guide innovation efforts as well.

  • Readers' Choice Survey 2012

    For the 12th year in a row, CGT handed the microphone over to our readers to identify their most valued technology solutions and service providers across 10 categories. Based on their uncensored opinions and real-world experiences, the results are honest indicators of how the industry is approaching technology adoption.

  • 2012 Readers' Choice: Trade Promotion Management

    The Top 8 providers of a software solution for trade promotion effectiveness, including traditional TPM, promotion analytics, price management, trade promotion optimization, etc.

  • Nestle Leads Dairy Development in China

    Nestls work with farmers in Shuangcheng is part of what it calls Creating Shared Value, an approach to business that aims to create value for the companys shareholders at the same time as for those communities where it operates.

  • Nutrisystem Shapes Next-Gen Marketing Program

    Nutrisystem leverages Affinnovas innovation platform to identify four top contenders out of over 73 million marketing concepts.
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