Marketing

This initiative is at the center of a broader content transformation, alongside initiatives that include new digital set management capabilities, digital twins and virtual production.

Learnings informed not just Walmart-specific campaigns, but PepsiCo's national media strategy across all retail partners.

The 2026 Summit will focus on how commerce is being rewritten in real time, and explore new frameworks to build relevance in a landscape that no longer follows a straight line.

His appointment comes at a time when individuals are turning toward more self-directed, active roles in managing their well-being as they increasingly seek seamless, personalized and on-demand experiences.

Why brands and marketers are falling short and where the opportunity lies.

Southern Glazer's will provide support for both on- and off-premise accounts.

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

The transaction includes buying out parent company DeMert Brands from private equity firm Main Post Partners.