Marketing Tactics

Products will be marketed as part of Harris Technology’s new Pro-Hygiene line.

The 10th annual Global RepTrak ranks companies on how they’re perceived across seven factors. See which brand landed the No. 1 spot.

Mobile rewards and payments provider Ibotta is teaming with consumer goods companies to raise awareness of paper waste.

For CPG manufacturers, managing real-time supply and demand chain issues to support customers during the crisis has inspired new ways of working, innovative thinking and super-fast decision-making.

When the custom glasses manufacturer learned that front-line healthcare workers didn’t have ready access to the protective eyewear they needed, the company saw an opportunity to help.

Grocery sales of plant-based foods that directly replace animal products have grown 29% in the last two years, to $5 billion.

In an era in which more consumers are cooking at home thanks to social distancing, Hormel Foods is using Instagram to connect with them right in their kitchens.