Marketing Tactics

Chobani is throwing its weight behind a new initiative supporting local food banks.

Henkel is making progress on its sustainability targets thanks to a new packaging material for its detergent capsules.

Products will be marketed as part of Harris Technology’s new Pro-Hygiene line.

The 10th annual Global RepTrak ranks companies on how they’re perceived across seven factors. See which brand landed the No. 1 spot.

Mobile rewards and payments provider Ibotta is teaming with consumer goods companies to raise awareness of paper waste.

For CPG manufacturers, managing real-time supply and demand chain issues to support customers during the crisis has inspired new ways of working, innovative thinking and super-fast decision-making.

When the custom glasses manufacturer learned that front-line healthcare workers didn’t have ready access to the protective eyewear they needed, the company saw an opportunity to help.