Marketing Tactics

PepsiCo has entered into a definitive agreement to acquire Be & Cheery, one of the largest online snacks companies in China.

The apparel and footwear company’s filing with the Securities and Exchange Commission on Feb. 14 reports it plans to raise $100 million in common stock.

CEO Jeff Harmening said the company is “innovating in new product forms that command premium price points,” which includes a box of Morning Summit cereal priced for a cool $13.

For an agent of such a mild fruit, Avocados From Mexico has muscled its way into a solid reputation as a marketing disruptor.

P&G is focused on its consumer brands that deliver on its ‘Ambition 2030’ goals, which include advancements in recycling, driving a circular economy, and promoting responsible consumption.

Brandless, the DTC consumer goods company that flew its flag on generic branding and packaging, ceased operations this week.

Marketing tech provider Aki Technologies has developed its first division dedicated solely to consumer packaged goods.

These annual awards were presented to 41 consumer goods products showing that shoppers still crave innovations that make their lives easier, offer more value or are essential to livelihoods.