Marketing Tactics

Beer drinkers call for exciting new choices, so the Michelob family takes the reins to deliver more distinct styles and flavors.

The updated site is focused on baby safety and is expected to be used as a resource for parents.

Two new green teas feature original box art designed by breast cancer survivors.

The company aims to provide significant opportunities for growth in the skin care category.

Green Mountain Coffee caters to the consumers who want a bolder, richer kick in their coffee.

The acquisition is in line with P&G Beauty's strategy of focusing on faster growing businesses.

The new soups, including nine light varieties, contain a short list of recognizable ingredients for label conscious consumers.

The footwear company plans to open 20 Skechers retail stores in 2008.