Marketing Tactics

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

The packaged foods company will now use post-consumer recycled plastic in frozen meal trays.

The population of the iconic yellow man surpasses 4 billion, ensuring that children everywhere can tap into his spirit of adventure.

While most consumers initially respond to mobile phone marketing in a negative manner, an ABI Research study shows that those who offer incentives are more likely to succeed.

The new online community aims to bring together people from all rides of life.

Unilever continues its previously announced plans to dispose of non-strategic brands.

The updated site is focused on baby safety and is expected to be used as a resource for parents.

Two new green teas feature original box art designed by breast cancer survivors.