Marketing Tactics

The new services include direct marketing and permission-based e-mail marketing.

The nominations have been made, the votes tallied and the winners decided. Find out which consumer goods companies took home top honors in the award categories of Most Innovative Company and Most Innovative Product.

The companies plan to bring ice cream innovations inspired by Starbucks coffee and coffeehouse flavors to consumers.

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

How consumer goods companies are transforming packaging, products and marketing efforts in support of the cause during the month of October.

The companies form new licensing agreement for Kraft's Crystal Light ready-to-drink bottled beverages.

The Ironman Fragrance Collection features an eau de toilette spray, after shave conditioner and anti-perspirant.

Two new interactive Web sites emphasize Pepsi's efforts in environmental sustainability and encourage consumers to become more environmentally responsible.