Kraft and Sunny Delight Strike Deal
The Sunny Delight Beverages Co. (SDBC) signs a licensing agreement with Kraft Foods Inc. to produce and market Kraft's Crystal Light ready-to-drink bottled beverages through most distribution channels in the United States. Kraft Foodservice will continue to sell Crystal Light ready-to-drink beverages to its normal outlets, for example, college cafeterias, offices and vending machines. Kraft also will continue to manufacture and sell the powdered versions of Crystal Light. Terms of the agreement were not disclosed.
"This agreement is consistent with our commitment to offer consumers more wholesome beverages and will further help us build scale in single serve bottle sales," says Billy Cyr, CEO, SDBS. "Crystal Light has long been associated with a healthy lifestyle and is a great tasting way to gain the benefits of water with only five added calories per serving."
"This agreement is consistent with our commitment to offer consumers more wholesome beverages and will further help us build scale in single serve bottle sales," says Billy Cyr, CEO, SDBS. "Crystal Light has long been associated with a healthy lifestyle and is a great tasting way to gain the benefits of water with only five added calories per serving."