Anthony Bigornia of CAS on Optimizing TradeAnthony Bigornia, vice president of Product Strategy, CAS, shares tips on how trade can be optimized to better serve both manufacturers and retailers, and gives a glimpse into how the digital world may affect promotions. Coca-Cola's Vault Joins ForcesCombined with the USO and country music duo, Vault delivers holiday greetings to the U.S. military worldwide. Kleenex Transforms Tissue Category The new design for softer and stronger tissue with lotion is part of Kimberly-Clark's focus on innovation. Beech-Nut Gets Closer to Customers The new services include direct marketing and permission-based e-mail marketing. Innovation Award Winners Revealed The nominations have been made, the votes tallied and the winners decided. Find out which consumer goods companies took home top honors in the award categories of Most Innovative Company and Most Innovative Product. Unilever and Starbucks Team Up Over Ice Cream The companies plan to bring ice cream innovations inspired by Starbucks coffee and coffeehouse flavors to consumers. From "Cow to Cone" CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue. Products Go Pink for Breast Cancer Awareness How consumer goods companies are transforming packaging, products and marketing efforts in support of the cause during the month of October. Kraft and Sunny Delight Strike Deal The companies form new licensing agreement for Kraft's Crystal Light ready-to-drink bottled beverages. Avon Debuts New Fragrance Collection The Ironman Fragrance Collection features an eau de toilette spray, after shave conditioner and anti-perspirant. First Previous 348 349 350 351 352 Next Last
