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Marketing Tactics

  • 2010 Top 100: Packaged Goods

    It's still no surprise that P&G again tops this year's list. Find out which 19 other organizations keep P&G company on this register of CPG leaders.
  • 2010 Top 100: Tobacco

    Faced with more public scrutiny than any other industry, most of the companies on this list are refocusing on smokeless tobacco products to stay afloat.
  • Avon Honors Others

    The 10th annual Avon Foundation for Women Gala honored exceptional women and men for their efforts to end breast cancer and violence against women.
  • P&G Steps into the Spotlight

    Procter & Gamble Salon Professional announces Sebastian Professional's collaboration with Sony Pictures' Burlesque.
  • 2010 Innovation, Business & Technology Awards

    CGT recognizes 15 deserving consumer goods companies for excellence in innovation, supply chain, customer management and growth strategies.
  • Guess? Launches Social Shopping Experience

    New interactive environments debuted on Black Friday with special promotions on Facebook and company sites.
  • Hit or Miss: The Best and Worst Food Products of 2010

    With more than 17,000 new food products introduced to consumers annually, Philip Lempert, the "Supermarket Guru", says that 2010 "misses" include products from recognizable brands such as Starbuck's, Wrigley's, Minute Maid and Sun Tropics. Find out which companies had hits this year and which companies missed the mark.
  • P&G, Unilever, L'Oreal Top List of Global Marketers

    Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.
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