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Marketing Tactics

  • Dorel Helps Babies Go Green

    The Naturals by Safety 1st collection features natural baby care products that are made with pure ingredients that are renewable, plentiful resources found in nature.

  • 2010 Sales & Marketing Summit Recap

    Watch candid Q&A videos from the industry thought leaders that presented at this year's premier event for sales and marketing executives in the CG industry.

  • Morton Salt Launches New Sea Salt Products

    The national advertising campaign of print, digital, and retailer programs began in May.

  • PepsiCo Plans Agricultural Development Center

    With an investment of $3 million over the next three years, the new center in Peru will promote new initiatives that will benefit local communities and ultimately deliver wholesome and enjoyable products to consumers.

  • Private Label Watch: Specialty Food Stores vs. Traditional Grocery

    Packaged Facts estimates private label food and beverage dollar sales totaled $87 billion in 2009. Here's why specialty food retailers, like Trader Joe's and Whole Foods, enjoyed greater growth in store brand product sales between 2005 and 2009 than traditional supermarkets.

  • Craft Brewers and Kona Brewing to Merge

    As a wholly owned subsidiary, Kona Brewing will remain Hawaii-based, but with enhanced distribution and marketing capabilities.

  • Top 20 Brands on Facebook

    Facebook celebrated its 500 millionth active user last week, and leading consumer goods companies are putting the social networking site's popularity to good use. Here, CGT presents the Top 20 food and drink brands on Facebook. Did your brands make the cut? If not, learn how these leaders are making social media a competitive advantage.

  • PepsiCo Searches for Innovation in Start-Ups

    PepsiCo's brand and marketing teams will select partners for pilot activation programs from among 20 presenting entrepreneurs.
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