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Marketing Tactics

  • Kellogg Selects Retail Execution Provider for Mexico

    The solution is expected to help Kellogg execute its in-store marketing strategies by providing sales representatives with enhanced store-level merchandising and reporting capabilities.

  • 'Tis the Season: Mobile Devices Gain Popularity among Holiday Shoppers

    New survey findings indicate that more than one-fourth of American adults with a smartphone will use these devices to research or make holiday purchases, and that number jumps to 45 percent among young adults 18-24

  • Huggies Awards Grants to 12 Inventive Moms

    Selectedfrom almost 400 applications, the first 12 grant recipients each successfullydemonstrated unique baby or childcare product ideas that address unmetparenting needs and make life easier for moms and dads.

  • Walmart Continues E-commerce Growth

    The expansion of 'Pick Up Today' and 'FedEx Site to Store' tests provide more savings and convenience for customers.

  • Smirnoff Globalizes Nightlife

    Inan ambitious move set to break new ground in nightlife experiences, one of theworld's leading vodka brands unveils the "Smirnoff Nightlife ExchangeProject".

  • Crest, Oral-B Target Tweens

    Crest and Oral-B launch Pro-Health FOR ME: a complete line of oral care products for tweens.

  • Whole Foods Color Codes Choices

    Whole Foods Market launches the first in-store color-coded sustainability-rating program for wild-caught seafood.

  • Unilever Takes Full Accountability

    With 400 brands spanning 14 categories of home, personal care and food products, Unilever touches many people's lives around the globe. Here, the company shares the fundamentals for getting the recall process right, including a powerful tool called the Rapid Recall Exchange.

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