Marketing Tactics

The national advertising campaign of print, digital, and retailer programs began in May.

Packaged Facts estimates private label food and beverage dollar sales totaled $87 billion in 2009. Here's why specialty food retailers, like Trader Joe's and Whole Foods, enjoyed greater growth in store brand product sales between 2005 and 2009 than traditional supermarkets.

As a wholly owned subsidiary, Kona Brewing will remain Hawaii-based, but with enhanced distribution and marketing capabilities.

With an investment of $3 million over the next three years, the new center in Peru will promote new initiatives that will benefit local communities and ultimately deliver wholesome and enjoyable products to consumers.

Facebook celebrated its 500 millionth active user last week, and leading consumer goods companies are putting the social networking site's popularity to good use. Here, CGT presents the Top 20 food and drink brands on Facebook. Did your brands make the cut? If not, learn how these leaders are making social media a competitive advantage.

PepsiCo's brand and marketing teams will select partners for pilot activation programs from among 20 presenting entrepreneurs.

Shoppers will now have multiple ways to benefit from purchasing P&G brands from discovering valuable savings inside to experiencing validated product performance.

In addition to access to Seventh Generation product lines, Seventh Generation and Wal-Mart will collectively encourage families to live better through initiatives such as Walmart's mom bloggers, Facebook and the 7GenBlog.