The executive succeeds Gene Kahn, who was the company's first Chief Sustainability Officer in 2003, and worked to make a significant impact in reducing the company's environmental footprint.
Targeted consumers of Gatorade, Pepsi, Frito-Lay, Quaker Chewy granola bars and Pepsi beverages in restaurants will see new digital marketing activations as early as the fourth quarter of this year, thanks to the PepsiCo10 pilot programs.
Designed to mirror the real-life experience of being a marketing executive, poweRBrands boasted 40,000 players, 120,000 visits and 5,800 Facebook fans during its first month live.
Whole Foods Market announces it has implemented new responsible packaging guidelines for all of its more than 2,100 body care and supplement suppliers companywide.
Amazon, Walmart and eBay held onto their coveted spots compared to a year ago, while a few new companies debuted and others returned based on a survey that polled more than 8,000 shoppers.
