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Marketing Tactics

  • Chef Boyardee Opens Club Mum

    Chef Boyardee, a brand of ConAgra Foods, launches an easy-to-navigate online community for moms to share insider experiences, ideas and helpful hints about family mealtime and other popular topics.

  • Truvia Launches National Ad Campaign

    The third largest brand in the U.S. sugar substitute category, Truvia natural sweetener, introduces the new multi-million dollar "Sweetness Stories" print, television, digital and social media advertising campaign.

  • Clinique Unviels Consumer-Inspired Concept

    Inspired by today's woman and her shopping habits, the Clinique counter at Lord & Taylor Fifth Avenue utilizes modern design and technology to improve functionality and facilitate the Clinique service as you like it concept.

  • Tide, Cheerios, Mary Kay Top Consumer Loyalty List

    Find out which brands ranked No. 1 in consumer loyalty according to the 2010 Brand Keys Customer Loyalty Engagement Index, a national survey that examines customer's relationships with 518 brands in 71 categories.

  • P&G Initiative Makes Shopping Easier

    To make shopping for innovative products effortless and cost effective, the Procter & Gamble Company introduces the Have You Tried This Yet? initiative, which showcases original products that meet the consumers' everyday needs.

  • Kellogg Selects Retail Execution Provider for Mexico

    The solution is expected to help Kellogg execute its in-store marketing strategies by providing sales representatives with enhanced store-level merchandising and reporting capabilities.

  • 'Tis the Season: Mobile Devices Gain Popularity among Holiday Shoppers

    New survey findings indicate that more than one-fourth of American adults with a smartphone will use these devices to research or make holiday purchases, and that number jumps to 45 percent among young adults 18-24

  • Unilever Takes Full Accountability

    With 400 brands spanning 14 categories of home, personal care and food products, Unilever touches many people's lives around the globe. Here, the company shares the fundamentals for getting the recall process right, including a powerful tool called the Rapid Recall Exchange.

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