Marketing Tactics

To make shopping for innovative products effortless and cost effective, the Procter & Gamble Company introduces the Have You Tried This Yet? initiative, which showcases original products that meet the consumers' everyday needs.

The solution is expected to help Kellogg execute its in-store marketing strategies by providing sales representatives with enhanced store-level merchandising and reporting capabilities.

New survey findings indicate that more than one-fourth of American adults with a smartphone will use these devices to research or make holiday purchases, and that number jumps to 45 percent among young adults 18-24

Majority owned by employees, the company continues growth while exceeding financial targets.

This article analyzes 40 of the largest players in the consumer packaged goods world and how they have been able to build up enough reputation capital to become the world's most reputable industry in 2010.

The Jones New York section of Macy's will feature a smart store design and offer smart-phone content created to enrich the shopping experience for Jones customers.

Selectedfrom almost 400 applications, the first 12 grant recipients each successfullydemonstrated unique baby or childcare product ideas that address unmetparenting needs and make life easier for moms and dads.

The expansion of 'Pick Up Today' and 'FedEx Site to Store' tests provide more savings and convenience for customers.