Marketing Tactics

The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.

Adoption has skyrocketed as social networking now accounts for 11 percent of all time spent online in the United States. But how do businesses capitalize on this trend? New research from CGT and Wipro answers this burning question.

The launch marks the most dramatic change in the company's visual identity since 1957.

Succeeding in innovation is a rare feat these days and that is why CGT's Innovation Awards once again recognize deserving consumer goods companies for excellence in innovation. Find out which six consumer goods companies took home awards this year.

It was oneof the paint industry's greatest success stories: In 1984, The Glidden Company was the third largest producerin America's paint and coatings industry. And then suddenlyin 1986, the brand literally fell off the map. When AkzoNobel acquired theGlidden brand in 2008, one thing was clear: It had to undergo a holisticre-invention of the Glidden brand and restore it to its former glory.

A select group of artisanal growers plant season-appropriategreens and herbs, with select varieties grown in small crops.

The new design issimple to install so that no tools are required and it can be easilydisconnected when needed.

CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.