Marketing Tactics

Newell Rubbermaid brand rewrites school supply history withthe launch of its new Sharpie Liquid Pencil.

The event is partof a five-market tour, visiting JCPenney stores around the country.

Throughconsumer insights and open innovation, General Mills grew its internationalWanchai Ferry product line into a leader in the growing frozen meals categoryin the United States.

The new meals offerfresh taste with new steaming innovation; fewer, simple ingredients; and new packaging.

Daveyoutlines core strategies of companies that innovate successfully and offers hisperspective on balancing innovation with other corporate imperatives.

Selected fromhundreds of recipe entries, Katie's Red Carpet Glamour, has earned theprestigious baking title.

It was oneof the paint industry's greatest success stories: In 1984, The Glidden Company was the third largest producerin America's paint and coatings industry. And then suddenlyin 1986, the brand literally fell off the map. When AkzoNobel acquired theGlidden brand in 2008, one thing was clear: It had to undergo a holisticre-invention of the Glidden brand and restore it to its former glory.

A select group of artisanal growers plant season-appropriategreens and herbs, with select varieties grown in small crops.