Marketing Tactics

Selectedfrom almost 400 applications, the first 12 grant recipients each successfullydemonstrated unique baby or childcare product ideas that address unmetparenting needs and make life easier for moms and dads.

The expansion of 'Pick Up Today' and 'FedEx Site to Store' tests provide more savings and convenience for customers.

The Gap Inc. reverted back to its iconic blue box logo just one week after rolling out an updated version on its Web site. This isn't the first time a rebranding effort caused loyal consumers to revolt. Here's a look back at two other major flops.

The launch marks the most dramatic change in the company's visual identity since 1957.

Adoption has skyrocketed as social networking now accounts for 11 percent of all time spent online in the United States. But how do businesses capitalize on this trend? New research from CGT and Wipro answers this burning question.

Succeeding in innovation is a rare feat these days and that is why CGT's Innovation Awards once again recognize deserving consumer goods companies for excellence in innovation. Find out which six consumer goods companies took home awards this year.

Dora moves herarms, swings her hair and swivels her body to the beat as she teaches kids thesteps to her signature dance.

Newell Rubbermaid brand rewrites school supply history withthe launch of its new Sharpie Liquid Pencil.