BIC Launches E-Commerce Store

BIC Consumer Products USA announces the launch of its online store, powered by Alice.com, an e-commerce platform and online marketplace for household essentials. Through its new online retail website https://bic.alice.com, BIC will now sell more than 100 stationery and shaver products direct to U.S. consumers. BIC’s collaboration with Alice.com creates a host of consumer benefits at the new BIC store, including free shipping, automatic coupons, convenient reordering tools and a shared industry checkout that enables customers shopping for BIC products to add their choice of thousands of household products from more than 300 manufacturers participating on the Alice.com platform.

“By using the Alice.com platform, we can streamline our e-commerce operations and provide customers with a better brand experience. And with Alice’s advanced reports and analysis tools, we have better insight into our end customer than ever before,” says Darryl Arnette, vice president of Sales, BIC Consumer Products USA. “We are excited to provide this unique online shopping experience and convenience to consumers as an extension of BIC’s ‘More For Your Money’ promise.”

“We are extremely pleased to be able to assist a recognized, household name like BIC to better connect with and learn from its customers online,” says Mark McGuire, president of Alice.com. “Although what we are doing makes e-commerce more efficient for CPG manufacturers, connecting brands on one platform where they can learn from each other ultimately results in a better shopping experience and more value for customers.”

Alice.com is a unique retail channel that provides a new way to shop for household essentials online, while giving CPG manufacturers a direct channel to reach shoppers through e-commerce and interactive marketing services, translating to lower prices, and the ability to build loyalty and personalize relationships.