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Marketing Tactics

  • Clinique Unviels Consumer-Inspired Concept

    Inspired by today's woman and her shopping habits, the Clinique counter at Lord & Taylor Fifth Avenue utilizes modern design and technology to improve functionality and facilitate the Clinique service as you like it concept.

  • Luvs Diapers Get New Look

    P&G's Luvs baby diapers will offer consumers upgraded packaging features and a new Heavy Dooty Protection diaper design this fall.

  • Chef Boyardee Opens Club Mum

    Chef Boyardee, a brand of ConAgra Foods, launches an easy-to-navigate online community for moms to share insider experiences, ideas and helpful hints about family mealtime and other popular topics.

  • Truvia Launches National Ad Campaign

    The third largest brand in the U.S. sugar substitute category, Truvia natural sweetener, introduces the new multi-million dollar "Sweetness Stories" print, television, digital and social media advertising campaign.

  • Tide, Cheerios, Mary Kay Top Consumer Loyalty List

    Find out which brands ranked No. 1 in consumer loyalty according to the 2010 Brand Keys Customer Loyalty Engagement Index, a national survey that examines customer's relationships with 518 brands in 71 categories.

  • P&G Initiative Makes Shopping Easier

    To make shopping for innovative products effortless and cost effective, the Procter & Gamble Company introduces the Have You Tried This Yet? initiative, which showcases original products that meet the consumers' everyday needs.

  • Kellogg Selects Retail Execution Provider for Mexico

    The solution is expected to help Kellogg execute its in-store marketing strategies by providing sales representatives with enhanced store-level merchandising and reporting capabilities.

  • 'Tis the Season: Mobile Devices Gain Popularity among Holiday Shoppers

    New survey findings indicate that more than one-fourth of American adults with a smartphone will use these devices to research or make holiday purchases, and that number jumps to 45 percent among young adults 18-24
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