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Marketing Tactics

  • Unilever Takes Full Accountability

    With 400 brands spanning 14 categories of home, personal care and food products, Unilever touches many people's lives around the globe. Here, the company shares the fundamentals for getting the recall process right, including a powerful tool called the Rapid Recall Exchange.

  • Sierra Mist Goes Natural

    Respondingto consumer demand for products made with natural ingredients, Pepsi-Cola NorthAmerica Beverages is transforming Sierra Mist, its popular lemon-lime soda,into Sierra Mist Natural.
  • eBay Launches Digital LookBook

    The world's largest online marketplace unveils the eBay Fashion LookBook -- its first ever shoppable, shareable digital style gallery.
  • Just Born Gets Spooky

    Just Born Inc. is dressing up its PEEPS brand in rich luscious chocolate this Halloween.
  • MEI Completes Management Buy-Out

    Majority owned by employees, the company continues growth while exceeding financial targets.
  • What Price Reputation?

    This article analyzes 40 of the largest players in the consumer packaged goods world and how they have been able to build up enough reputation capital to become the world's most reputable industry in 2010.
  • Jones New York's In-Store Innovation

    The Jones New York section of Macy's will feature a smart store design and offer smart-phone content created to enrich the shopping experience for Jones customers.
  • Huggies Awards Grants to 12 Inventive Moms

    Selectedfrom almost 400 applications, the first 12 grant recipients each successfullydemonstrated unique baby or childcare product ideas that address unmetparenting needs and make life easier for moms and dads.
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