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Marketing Tactics

  • Irene, Indra Top Forbes Most Powerful Women List

    Watch out Oprah. Move over Lady Gaga. The leading ladies of the consumer goods industry are taking over Forbes list of The World's 100 Most Powerful Women.

  • Dior Tries Conversational Marketing On for Size

    The fashion and beauty brand uses a solution to store all of its U.S. customer data generated from every touch-point. As a result, Dior achieved a double digit increase in response to its Fall/Winter catalog versus the previous season's mailer.

  • Clinique Unviels Consumer-Inspired Concept

    Inspired by today's woman and her shopping habits, the Clinique counter at Lord & Taylor Fifth Avenue utilizes modern design and technology to improve functionality and facilitate the Clinique service as you like it concept.

  • Luvs Diapers Get New Look

    P&G's Luvs baby diapers will offer consumers upgraded packaging features and a new Heavy Dooty Protection diaper design this fall.

  • Chef Boyardee Opens Club Mum

    Chef Boyardee, a brand of ConAgra Foods, launches an easy-to-navigate online community for moms to share insider experiences, ideas and helpful hints about family mealtime and other popular topics.

  • Truvia Launches National Ad Campaign

    The third largest brand in the U.S. sugar substitute category, Truvia natural sweetener, introduces the new multi-million dollar "Sweetness Stories" print, television, digital and social media advertising campaign.

  • Tide, Cheerios, Mary Kay Top Consumer Loyalty List

    Find out which brands ranked No. 1 in consumer loyalty according to the 2010 Brand Keys Customer Loyalty Engagement Index, a national survey that examines customer's relationships with 518 brands in 71 categories.

  • P&G Initiative Makes Shopping Easier

    To make shopping for innovative products effortless and cost effective, the Procter & Gamble Company introduces the Have You Tried This Yet? initiative, which showcases original products that meet the consumers' everyday needs.
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