Marketing Tactics

The companies on this list are masters of innovation. They have to be in order to stay on the "hot" list with novel products that leverage emerging technologies. Even Monopoly has gone digital. Check out who leads the way with play.

Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

An innovative product eliminates the cardboard tube that has been the central fixture of rolled toilet paper for more than 100 years.

VTech will donate a total of 15,000 new books to First Book this year and is encouraging others to support the cause by making a donation.

This market clearly took a hit with the majority of the Top 20 experiencing revenue losses. Find out which five companies reported growth in 2009.

With more than 17,000 new food products introduced to consumers annually, Philip Lempert, the "Supermarket Guru", says that 2010 "misses" include products from recognizable brands such as Starbuck's, Wrigley's, Minute Maid and Sun Tropics. Find out which companies had hits this year and which companies missed the mark.

New interactive environments debuted on Black Friday with special promotions on Facebook and company sites.

Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.