Marketing Tactics

Heineken launches The Entrance, a new global brand campaign.

The juice features a proprietary blend of Truvia brand natural sweetener and a hint of natural sugar.

The Pepsi Refresh Project is expected to fund twice as many ideas to move communities forward in 2011.

Alice.com rolls out Facebook Storefronts to its more than 350 CPG manufacturer customers including Annies Homegrown, Summit Brands and Replenish.

This index is a grand summation of the effort by BACARDI to get people thinking about how they prioritize their time and how social life affects general well-being.

The New Year is here and with overall economic growth predicted to be less than 4 percent, lean marketing budgets will continue to be the trend for consumer goods marketers.