Marketing Tactics

A collaboration with Alice.com offers advanced reporting and analytics, among other benefits, that will lead to better insight into BIC's end customer.

Doritos and Pepsi MAX reveal the 10 consumer-created commercials vying for a $5 million payout, an advertising contract and air time during Super Bowl XLV.

High Ridge Brands purchased the rights to the Zest brand in the United States, Canada and the Caribbean markets.

The companies on this list are masters of innovation. They have to be in order to stay on the "hot" list with novel products that leverage emerging technologies. Even Monopoly has gone digital. Check out who leads the way with play.

Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

An innovative product eliminates the cardboard tube that has been the central fixture of rolled toilet paper for more than 100 years.

VTech will donate a total of 15,000 new books to First Book this year and is encouraging others to support the cause by making a donation.

This market clearly took a hit with the majority of the Top 20 experiencing revenue losses. Find out which five companies reported growth in 2009.