Marketing Tactics

Tide Documents Loads of Hope from Haiti

Tide Loads of Hope releases a documentary film that shares stories of hope through those affected by the earthquake of Haiti.
Wal-Mart, P&G On TV

The movie will also feature a soundtrack produced by music mogul Randy Jackson, which will be sold with the DVD together exclusively at Wal-Mart Stores.
General Mills, Nestle Open Swiss Innovation Center

General Mills and Nestle invest in the continued success of 20-year breakfast cereal partnership.
Alice.com Presents F-Commerce: Facebook Storefronts

Alice.com rolls out Facebook Storefronts to its more than 350 CPG manufacturer customers including Annies Homegrown, Summit Brands and Replenish.
Pepsi Taps Consumers to Shake Up Refresh Project in 2011

The Pepsi Refresh Project is expected to fund twice as many ideas to move communities forward in 2011.
SC Johnson Markets Transparency

The ad emphasizes the company's commitment to disclosing the ingredients in its products.
Making your Voice Heard

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
Newcastle "Walks the Dog"

A clever excuse indeed, a marketing campaign presents "Walking the Dog" as the perfect ploy for catching up with friends to have a Newcastle Brown Ale.

A Green Old Orchard