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Marketing Tactics

  • You Can't Help But Be Inspired

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Campbell Soup Plans to Reduce Childhood Obesity

    The company will invest $10 million over ten years with the goal of reducing childhood obesity and hunger.

  • Shopper Study Reveals Top Consumer Trends

    More than 63,000 American shoppers expose their eating, shopping and beauty habits in North America's largest shopper study. Click here for trends in mobile shopping, word of mouth and private label. Plus, the study honors 42 consumer goods innovations with Best New Product Awards.

  • Top 10 Brands for Consumer Loyalty

    An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories.

  • Hispanics Favor Brand Names in Personal Care

    When times are tough, it is no surprise to find consumers opting for less-expensive products in order to save money. Equally unsurprising, lower-income households are more likely to trade down, but one group breaks the mold Spanish-dominant Hispanics.

  • Clorox Steps Up Product Ingredient Program

    Clorox is the first in the industry to provide consumers with more robust information on its preservatives, dyes and fragrances.

  • Pepsis Refreshing Ideas

    With over 61 million votes cast, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.

  • Heinekens Hot On YouTube

    Heineken launches The Entrance, a new global brand campaign.
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