Marketing Tactics

Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand.

Canon U.S.A. strives to assist customers in their purchase decisions. The company recently launched a mobile marketing strategy that features Microsoft Tag technology.

It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.

Australian radio comedy duo Hamish and Andy and Smith's Snackfood Company brought "The People's Chip" to life based on votes cast by 400,000 listeners. Consumers plowed through a two-week supply of chips in just a few days, leaving them hungry for more.

With 25 percent of its customers buying a Roku player based on a referral from a friend, the company found a better way to leverage the influence of existing happy customers to grow its customer base.

A new solution helps the premier gelato maker select a new packaging design expected to improve its appeal to customers.

Zobha is available in 350 retail stores in 27 countries as well as online at its e-commerce site, zobha.com and at leading yoga studios and fitness clubs.

The former Avon vice president will be responsible for leading the development and execution of the brand's growth strategy and global business development.