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Marketing Tactics

  • PepsiCo Tests Reduced-Sugar Cola Innovation

    Pepsi NEXT leverages both the formulation expertise of PepsiCo's R&D team and Pepsi's understanding of the evolving preferences of U.S. consumers.

  • PepsiCo Gets Social at Point of Purchase

    The engaging platform is expected to deliver consumers entertainment and fun along with beverages.

  • Goal-Oriented Degree

    The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado.

  • Walmart, P&G, Kraft Share Sales & Marketing Tactics

    More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.

  • The Digital Storefront

    A progress report on the retail industry's adoption of mobile and social initiatives.

  • LeapFrog Goes Mobile

    'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space.

  • Pampers Turns 50

    Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country.

  • Dynamic Margin Management

    Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.
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