New solutions are expected to enable Hallmarks marketing team to conduct more automated multi-step campaigns. Looking ahead, the enhancements also position the retail marketer on a trajectory to multiple layers of optimization
Innovation-focused executives from Kraft, Hallmark, AOL and many more met to deepen their understanding of true innovation at CGT's sixth annual Growth and Innovation Forum. Click here for key takeaways from the events insightful presentations and panels discussions
Groupon Rewards completes the company's suite of marketing services for local businesses, adding a retention solution to the existing customer acquisition and yield management offerings. ?
Only 18 percent of new products are considered highly innovative. Needless to say, true innovation is a feat enjoyed by an elite few each year, and that is why CGT is once again recognizing six consumer goods companies that defied the odds to launch successful new products in 2010/11.
The Energizer Personal Care brand partners with three top social media influencers; each will play a unique role in relating to fans via social media outlets and networks.
By 2016, the dedicated e-commerce site will feature approximately 500 items from apparel and jewelry, to stationery and accessories by more than 20,000 women in nearly two dozen countries.
To support an expansion in distribution, the companys marketing team undertook a package redesign and developed five alternative package design themes with the help of Affinnova Inc.
