Marketing Tactics

To help launch the new cookie, the OREO Brand has enlisted the help of both OREO fans and Team DSRL, including Shaquille O'Neal, Eli Manning Venus Williams, Apolo Ohno and of course, Stufy, the DSRL mascot.

Black & Decker satisfies a do-it-yourself consumer need with the introduction of the SureGrip All-In-One Laser Level.

Just like in the movies, the use of virtual reality to conduct market research is fast becoming a common practice among consumer product manufacturers and retailers. P&G first began using virtual reality tools in 1997. Today, its virtual solutions program delivers actionable consumer and shopper insights at a fraction of the cost and time spent on traditional market research methods.

Innovationedge Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation.

Henkel doubles production of Purex Complete Crystals Softener to accommodate runaway consumer demand for the product.

justWink offers the next generation of greeting card shoppers a connection with the mobile world for the first time.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

NUTRILITE Fruits & Vegetables 2GO Twist Tubes provide the natural antioxidant equivalent of two of the nine to 13 recommended servings of fruits and vegetables a day in a convenient, squeezable tube.