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Marketing Tactics

  • Store Execution: Insight where it is needed most

    Understanding store execution where promotion plans meets consumer behavior remains a major challenge in the consumer goods industry. Yet understanding the nuances of store execution is essential to first understanding, then improving, the return on ever-growing trade promotion spending...
  • Hershey to Acquire Brookside Foods Ltd.

    The Brookside product line is primarily sold in the U.S. and Canada, and annual net sales of the business are approximately $85 million Canadian dollars.
  • BI-LO Buys Winn-Dixie for $560 Million

    The merger will create an organization of approximately 690 grocery stores and 63,000 employees in eight states throughout the southeastern United States.
  • 2011 Top 100: Toys/Games

    The companies on this list have to be masters of rapid innovation. Find out which toy companies stayed on the "hot" list in 2010 and which ones lost the popularity contest.
  • 2011 Top 100: Packaged Goods

    No. 1 player P&G sustained its growth trajectory in 2011 despite significant business and economic challenges, as did many of other companies on this list, making it one of the healthiest verticals in 2010.
  • 2011 Innovation, Business & Technology Awards

    CGT honors 15 consumer goods companies for excellence in their innovation, supply chain, customer management and growth strategies.
  • An Exciting Year

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Kenneth Cole Selects Mobile Platform to Capture Holiday Sales

    Kenneth Cole chose the Zmags CommercePro platform, seeing a 500 percent increase in page views, 100 percent increase in conversions, and more than 40 percent lift in order sizes for retailers worldwide.
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