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Marketing Tactics

  • Frito-Lay Offers New Resources for Gluten Free Snacks

    In May, the company announced a multi-year initiative to validate many of their products as gluten free, with labeling to follow.

  • J&J Consumer Companies Boosts Ingredient Transparency

    Visitors to the site will find information about some of the topics that have been in the news, like the role of preservatives and fragrances.

  • P&G Taps Olympians for Social Media Campaign

    Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.

  • Natural Product Solutions Introduces New Line of Supplements

    NPS announces its partnership with four-time NBA champion, television personality and health and wellness enthusiast, John Salley, in a line of natural supplements called VirMax.

  • Social Collaboration Success

    Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.

  • The Fastest Growing U.S. Retailers

    Sprouts Farmers Market, Lululemon and Under Armour are among the fastest-growing retailers in the United States, according to STORES Magazine. A look at the list here highlights some of the biggest trends among consumers, including the interest surrounding organic supermarkets, high-end retail brands and mobile technologies.

  • Innovative Shopping

    A Clorox and Alice.com Facebook flash sale proves social commerce pays off.

  • The State of Facebook

    Is it time to surmise the demise? After its disappointing IPO, Facebook is under pressure from investors and analysts to report increased growth and revenue to Wall Street.
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