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Marketing Tactics

  • Lifeway Foods Announces Major Retail Expansion

    The supplier of kefir cultured dairy products is nearly tripling distribution in Target stores as well as adding new Lifeway products to Target's dairy cases.
  • Kellogg Makes Updates to Logo and Tagline

    Kellogg Company announces a refresh of its iconic, 106-year-old Kellogg's brand in the most significant update of its marquee identity in company history.
  • Customizable Callaway

    Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their color choice on RAZR Fit's clubhead and grip, as well as a myriad of shaft model and other custom configurations.
  • Staying Power

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • LOreal Names Best Vlogger

    L'Oreal Paris announces Dianna Hampton as the winner of the brand's search for the next rising Internet beauty vlogger.
  • Kimberly-Clark Revamps Depend Brand

    Celebrities, including the well-known actress Lisa Rinna and pro football stars Clay Matthews, DeMarcus Ware and Wes Welker, were the first to accept The Great American Try On challenge.
  • Grey Goose Turns Cherry Red

    In conjunction with the launch, GREY GOOSE Vodka premiered its national TV campaign in April on Comedy Central, ESPN, USA, TBS, TNT, ABC on Jimmy Kimmel, BET, among others.
  • Campbell Steps Up the Pace

    Each of the salsas is inspired by the flavors and textures found in authentic Mexican restaurants and is intended to appeal to people who want to enjoy a dining-out experience in the comfort of their own homes.
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