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Marketing Tactics

  • The Most Powerful Women in CPG

    When it comes to the CPG industry, it is often noted that the primary consumer is of the female demographic. So, maybe its no coincidence that the most powerful women in the CPG industry know how to appeal to their consumers. This Fortune 500 list includes a snapshot of the most powerful women in CPG, and some of their greatest tips and best practices on balancing family-work life, motivating employees, and more.

  • Yankee Candle Marketing Strategy Includes New CMO

    This newly created role supports a strategic initiative focused on building the company's brands, expanding the digital platform and accelerating growth of its Direct-to-Consumer business.

  • Kraft, SodaStream Expand Co-Branded Flavors

    The initial Kool-Aid flavors complement the existing co-branded portfolio, which includes several varieties of Crystal Light and Country Time.

  • CPG Lags in Social Media Investments

    IDC recently released a study on social media trends by vertical, highlighting the adoption of social media as an emerging technology across six vertical markets. So, whats the verdict for CPG? According to the study, CPG companies lag way behind, revealing the top two challenges they face when it comes to social media adoption.

  • Kellogg Introduces Consumer-Loyalty Program

    The Kellogg's Family Rewards website went live in June, and packaging containing codes are now on store shelves.

  • Clorox Uses Consumer Insights for Hispanic Line

    With this launch, Clorox now offers a complete portfolio of products designed to clean, disinfect and aromatize.

  • Create a Better, Faster, Smarter Shopping Experience through the Perfect Shelf!

    According to Symphony IRI, more than 80 percent of new product introductions fail in year one. Combine that with the steep cost just to get a new product on the shelf, and it is clear that consumer packaged goods (CPG) companies, as well as the retailers who sell their products, need to find ways to break this cycle in order to increase success with new product introductions.

  • Santa Cruz Organic Markets Sweet Deeds

    Consumers are invited to become a member of the Sweet Deed Society on the Santa Cruz Organic Facebook page and nominate a friend who has done a good deed.
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