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Marketing Tactics

  • Lays Taps Consumers for Next Chip Flavor

    The "Do Us A Flavor" contest is launched in Times Square at the first-ever Lay's brand flavor store: A contest winner will be awarded $1 million.

  • P&G Repeats Successful Marketing Campaign

    The Procter & Gamble program a comprehensive campaign designed to highlight innovative products for self, family and home.

  • Lasting Innovation

    CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Bacardi Celebrates 150 Years of Innovation

    This anniversary year of innovation builds off the success of the global launch of BACARDI OAKHEART, a new smooth, slightly smoky spiced rum specialty.

  • O Canada, Land of Retail Opportunity

    With fewer chains and little competition from online shopping, Canada represents a strong expansion opportunity for U.S. retailers according to WSL/Strategic Retail. The study finds 64 percent of Canadians can still afford to shop beyond the basics.

  • Hallmark Innovates Milestones to Moments

    With strong consumer relationships, brand trust and a 100-year-old heritage, Hallmark Cards, Inc. has been trusted with marking milestones in consumers' lives. So, the company decided to transform how it innovates and engages its consumer.

  • Rubbermaid Unveils New Bathroom Cleaning Tools

    The Clean & Dry Plunger repels water so germs fall back in the bowl.

  • Coke Tops Social Media Brands List

    The biggest names in beverages, consumer technology and restaurants dominate social media conversations, making up the majority of the top ten social media brands of late. Find out what other consumer goods brands join Coke on this list.
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