Marketing Tactics

Lindt & Sprngli has hit its sweet spot not only in the manufacture and innovation of chocolate, but in e-commerce with the launch of a new cloud-based web store.

The Goodyear Tire & Rubber Company selects ten finalists in its national "Name the Blimp" contest for its newest airship.

Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.

Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.

IDC Retail Insights releases the results of its 2013 Annual Shopper survey, revealing that nearly two-thirds of consumers worry they don't have enough control over what retailers can know about them. Here are some more of the green lights and bright red lines retailers should abide when it comes to consumer dispositions on this topic of hot debate.

The studio is created to produce One of a Kind recordings with leading producers and artists to be released in time for summer listening.

Chobani announces new product innovations geared toward expanding dayparts, inspiring new usage occasions and increasing per capita consumption.

The acquisition advances Mattel's global growth strategy with expansion into rapidly growing $4 billion Construction Building Sets Category and $2 billion Arts & Crafts Category.