Marketing Tactics

Oscar Mayer Launches New Protein Pack

The Oscar Mayer brand is introducing P3 Portable Protein Pack, packs of meat, cheese and nuts, designed for active consumers.
Budweiser Unveils Global Marketing Campaign

Budweiser unveils a limited edition gold bottle featuring the iconic FIFA World Cup Trophy as part of its "Rise As One" campaign.
Dreyer's Adds Veggies to Outshine Bars

The Dreyer's Outshine fruit bars brand is launching the first national line of frozen fruit bars that combines fruit and vegetable ingredients.
Mondelez Digital Focus Sparks Facebook Partnership

The collaboration focuses on Social and Mobile brand-building across the consumer journey.
Frito-Lay and Activision Join Forces

Frito-Lay and Activision are providing fans with the opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014.
Mondelez to Incubate Online Startups

Born out of the Mobile Futures initiative, Prankstr and Betabox are expected to spark an entrepreneurial culture within the company.
Mattel to Acquire MEGA Brands

Mattel, Inc. and MEGA Brands Inc. announce a definitive agreement for Mattel's acquisition, through a wholly-owned subsidiary of Mattel, Inc., of MEGA Brands for US$460 million.
Clorox Inks Soccer United Marketing Deal

The partnership involves sales and marketing efforts along with in-store support from major retailers.

MillerCoors Taps Partners for Digital Content