Marketing Tactics

What does the No. 1 U.S. retailer do when it finds gaps and missed opportunities in its supply chain? It joins forces with CEOs from more than a dozen global companies to pledge new commitments that accelerate innovation. The participating suppliers, including Kellogg, Coca-Cola, P&G, Unilever, General Mills and many more, represent more than $100 billion in sales at Walmart. Find out how this retail giant is using its pull to create change from one end of the supply chain to the other.

After conducting high-level research into the into the strategies employed by Fortune 500 companies across the United States, Mintel singles out the top five trends in online consumer marketplace behavior this quarter some of which you may never have seen coming. Find out how social media-savvy brands, like Wawa, Apple, Amazon and Lay's, are realizing results by tackling these timely trends.

The new Director, Global Social Media & Digital Marketing will focus on social media, web and mobile strategies as one channel to tell a story.

CGT scoured the globe to find this year's group of Standout SMBs from a digitally-engaged confectioner in Belgium to an inspiring innovator turned viral sensation in the good old U.S.A. Find out how 11 small to mid-sized consumer goods companies are making an impact on consumers in their own special ways.

In this role, the executive will develop and execute sales strategies to drive the business across all EMEA Wholesale & Distributors markets.

The Oscar-winning film "Her" tells the story of a man who falls in love with the artificial intelligence (AI) personal assistant on his smartphone. That may sound far-fetched, but many consumer packaged goods (CPG) companies are already enamored.

This is a significant strategic move for Mars Petcare to complement its large and growing global Petcare business.

This cleaning season, for the first time ever, consumers can experience the cleaning power of Tide both in and out of the laundry room.