Marketing Tactics

Mars Retail Group announces it signed Mad Engine Inc. as a new licensee to produce a wide range of apparel that will express the colorful fun of the M&MS and SKITTLES Brands.

In the midst of private label popularity, limited brand loyalty, and increasing sales of items along grocers outside walls, like fresh produce, consumer goods brands face an ultimatum: develop strategies to stand out or risk losing sales.

WD-40 Company develops the Telescoping Marksman Spout product for its 3-IN-ONE multi-purpose oil.

Goya Foods opens four new facilities in Texas, Georgia, California and New Jersey as part of a $250 million investment for a global expansion to support consumer demands of Goya's healthy product lines.

Pepsi and Lays PepsiCos two global flagship brands are at the center of this campaign reflecting its broader strategy to combine the power of global brands, showcasing them better, together.

Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.

Kraft Foods Group introduces a new device that syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon when the rooster crows.

The global strategy integrates sustainability, health and wellness, community and safety initiatives.