Marketing Tactics

CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers.

Sun-Maid kicks off its "Snack 'n' Read" promotion with HarperCollins picture book offer and sweepstakes.

CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

Entenmann's teams up with TerraCycle to launch the Little Bites "Recycle...Reuse...Replenish" Earth Day Campaign.

Unilever announces the launch of The Unilever Foundry, a platform that will provide a single entry-point for innovative start-ups seeking to partner with Unilever.

The company's consumer-centric approach to product development continues to fuel the innovation pipeline for our brands.

The Board of Directors of TOMY Company, Ltd. has approved this appointment, as the position of Chief Marketing Officer has been vacant since mid-2013.

After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia.