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Marketing Tactics

  • Hain Celestial to Acquire Rudi's Organic Bakery

    Rudi's offers a range of approximately 60 products including USDA-certified organic breads, buns, bagels, tortillas, wraps and soft pretzels and more.

  • 5 Social Media Trends That Might Surprise You

    After conducting high-level research into the into the strategies employed by Fortune 500 companies across the United States, Mintel singles out the top five trends in online consumer marketplace behavior this quarter some of which you may never have seen coming. Find out how social media-savvy brands, like Wawa, Apple, Amazon and Lay's, are realizing results by tackling these timely trends.

  • Campbell Snags Digital Marketing Exec from Walmart

    The new Director, Global Social Media & Digital Marketing will focus on social media, web and mobile strategies as one channel to tell a story.

  • Learn to Love AI

    The Oscar-winning film "Her" tells the story of a man who falls in love with the artificial intelligence (AI) personal assistant on his smartphone. That may sound far-fetched, but many consumer packaged goods (CPG) companies are already enamored.

  • 2014 Standout SMBs

    CGT scoured the globe to find this year's group of Standout SMBs from a digitally-engaged confectioner in Belgium to an inspiring innovator turned viral sensation in the good old U.S.A. Find out how 11 small to mid-sized consumer goods companies are making an impact on consumers in their own special ways.

  • Timberland Appoints New VP of Sales

    In this role, the executive will develop and execute sales strategies to drive the business across all EMEA Wholesale & Distributors markets.

  • Mars to Buy Major P&G Business for $2.9B

    This is a significant strategic move for Mars Petcare to complement its large and growing global Petcare business.

  • OREO Drives Innovation through Video

    Mondelez brand, OREO, launches a new Snack Hacks video series which embodies the trend of remixing what is currently driving food culture.
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