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Marketing Tactics

  • Solution Provider News: May 2015

    Retail and CPG marketing research firm Cadent Consulting Group, Wilton, Connecticut, has released a new study showing that shopper marketing spending more than doubled between 2012 and 2014. 

  • How to Work With Albertsons Safeway

  • E-Commerce Insights

    When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores. 

  • Vizio Makes Sound Decisions

    When consumer electronics manufacturer Vizio was preparing to introduce its new 21-inch 2.1 sound stand last summer, the company’s marketers knew there would be a unique challenge in producing an in-store piece around the audio system’s subwoofer. 

  • Kraft Macaroni & Cheese Gets a Makeover

    In 2016, U.S. and Canada Kraft Mac & Cheese varieties will be made without artificial flavors, preservatives or synthetic colors.

  • Snyder's Unveils New Integrated Marketing Campaign

    The campaign communicates a compelling story about the wide range of Snyders of Hanover pretzel varieties and the endless ways and occasions consumers can use them.

  • Brown Shoe Company Embarks on Rebranding

    Brown Shoe also announces the impending launch of its new men's footwear business, Brown Shoe Bootmakers.

  • 2015 Standout SMBs

    Through the use of innovative thinking, technology solutions and even some aggressive marketing, these nine Standout SMB companies should be duly noted for the strategies that helped them grow in the midmarket.
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