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Marketing Tactics

  • 5-hour ENERGY Shots Reveals Improved Taste

    The most significant change to the taste of the product in 10 years, the company makes this announcement as a direct result of consumer feedback.
  • Cole Haan Launches Global Innovation Center

    Cole Haan will open its Innovation & Sports Lifestyle Design Center at its global headquarters in Greenland, New Hampshire, enabling the brand to aggressively expand its offering of ZeroGrand products for men and women.
  • Secrets Revealed for Effective In-Store Displays

    POPAI and Quri revealed the findings of the Compliance Initiative, leveraging Quri's Impact tool to learn more about in-store execution of displays across the grocery, mass merchant, drug, and dollar retail channels.
  • Chobani Puts a Stop to Sad Breakfast

    Chobani launched a national mission to #StopSadBreakfast, starting with the introduction of its convenient, protein-packed, hearty and delicious new product, Chobani Greek Yogurt Oats.
  • Bota Box Expands Offering with Bota Brick

    Bota Box launched the Bota Brick, its entry in the 1.5-liter wine category. Featuring the same environmentally responsible packaging, Bota Brick offers an alternative that stays fresh after opening more than four times longer than any glass bottle of the same size.
  • 2015 Readers' Choice Survey: Mobility

    CGT's readers rank the top technology providers of software, hardware and/or services for managing "mobility" for both internal and external communications.
  • Heineken Scores Global Presence with MLS

    Heineken entered a long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.
  • Plum Organics Jumps into Adult Snacking

    Plum Organics, an organic kids nutrition company, announced its much anticipated foray into the adult snacking category with the launch of Plum Vida.
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