Marketing Tactics

Refreshing the iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have more stopping power and stand out from the crowd wherever consumers meet Electrolux.

The deal with the XS Energy brand expands its geographic reach and advances Amway's strategy of connecting with young entrepreneurs.

Keurig Green Mountain and Dr Pepper Snapple Group announced that the two will develop a selection of Dr Pepper Snapple Group's iconic brands for the forthcoming Keurig Cold at-home beverage system.

From company news, beauty and health to your home and beyond, here's a collection of the 10 P&G tweets that traveled the farthest in 2014.

GLAMGLOW is a top performer in specialty channels and effectively engages its devoted fans across digital platforms.

P&G noted that the sale of both brands is consistent with its strategy to focus on its core brands that will create a faster growing, more profitable P&G that is far simpler to operate.

As part of the program, participants will create a pop-up marketing agency that will provide real-world marketing and advertising solutions for PepsiCo U.S. beverage brands.

Beginning in January, the company will launch more than 50 new products that meet increasing consumer demand for better-for-you snacks, products with simple ingredients, protein, gluten-free and bold flavors.