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Marketing Tactics

  • 5-hour ENERGY Shots Reveals Improved Taste

    The most significant change to the taste of the product in 10 years, the company makes this announcement as a direct result of consumer feedback.
  • Cole Haan Launches Global Innovation Center

    Cole Haan will open its Innovation & Sports Lifestyle Design Center at its global headquarters in Greenland, New Hampshire, enabling the brand to aggressively expand its offering of ZeroGrand products for men and women.
  • Secrets Revealed for Effective In-Store Displays

    POPAI and Quri revealed the findings of the Compliance Initiative, leveraging Quri's Impact tool to learn more about in-store execution of displays across the grocery, mass merchant, drug, and dollar retail channels.
  • 2015 Readers' Choice Survey: Social Media

    CGT's readers rank the top technology providers of software/services for managing, monitoring and measuring internal and external social media communications/engagement.
  • Annie's Debuts Grass Fed Mac & Cheese

    Annie's, Inc. entered a fresh and growing category with its new line of Organic Grass Fed Macaroni and Cheese. The new Organic Grass Fed Macaroni and Cheese is certified organic and made with cheese from humanely raised cows with year-round access to pasture.
  • Anheuser-Busch Delivers on Customer Experience

    Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with its Bud Light Button, a beer delivery app that allows users to order Bud Light with one easy tap of the finger.
  • Readers' Choice Survey 2015

    Now in its 15th year, CGT's readers voted for their top solution and service providers in 13 areas of investment opportunity. These short lists, and accompanying commentary from experts and analysts, can help guide decision makers in their quests to find innovative technology and service providers that deliver a competitive edge in the game for consumer loyalty.
  • Chobani Puts a Stop to Sad Breakfast

    Chobani launched a national mission to #StopSadBreakfast, starting with the introduction of its convenient, protein-packed, hearty and delicious new product, Chobani Greek Yogurt Oats.
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